The nestle company chooses differentiated marketing , where they provide different products for different segments on basis of age , occupation , seasons , climate , gender etc. For example Nescafe 3 in 1 for people who are busy with theirs works, koko krunch for those who want to taste real chocolate , and Nescafe ice which can be consumed on different climates.
One of the key success factors for every company is target market. The growth and success of the firm is dependent on the potential target market. targeting is the process where the company decides which one of its segments will be the most likely to succeed and be profitable after taking into consideration all internal and external factors.

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