Product Testing is the evaluation step in development phase of new product development. It is therefore defined as a process of measuring the performance of a product. Product Testing is often known as consumer testing where the testing is actually processed by the consumers/ buyers. Product Testing ensures consumers/ buyers to understand why products are beneficial for them. (In Text Referencing)
It therefore helps in solving problems with a product. Product Testing is perhaps considered the most important type of research conducted by any organisation. With the help of product testing organisations make sure that they are providing top quality products to the consumers and they also make sure that they are keeping up to date with their competitors. It helps in performing tests whether a product has been designed actually meets the needs of the consumers or not

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