Online advertising is when a business sends out emails to a specific target audience to directly attract their attention so that they are aware of the products that the business has. An example of this would be
Red Bull use their online website to provide customers with any information they may want. Red Bull also use social media sites like Facebook, Twitter, Pinterest, etc. to communicate with their customers.
Direct marketing is when an organisation uses a database as a way to pick their target customers. The target customers would be people whose characteristics are similar to the people who they want to buy their products.
Red Bull use direct marketing as they send email, text messages to customers who may have registered online. They also send email regarding any promotions or offers they may have.

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