Health education occurs within the context of social and economic settings. All programmes for health-related behaviours change have a cost in term of resources, money, time or social and economic factors. In this section I will talk about Jamie Oliver and approach the strengths and weaknesses of his healthy eating approach. For example, Jamie strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States but the government spend a lot of money to campaign his idea and to promote healthier school meals. There are many strengths to Jamie Oliver approach. An example of a strength is that Jamie Oliver’s school dinner has improved academic results.