Competitive Scenario in cable TV network
Competitive threats for TFC were very high. There are 2 major competitors for the TFC
These two channels are the biggest competitors for the TFC because their ratings are high compare to TFC.
Ratings of these three companies
TFC CNN Lifetime
Attractiveness 3.8 < 3.8 < 3.8
Awareness 4.1 4.6 4.5
Perceived value 3.7 4.1 4.4
This was resulting on their ad revenues. The main reason why higher officials of TFC were concerned that others were taking away their market share of ad revenues.