A Spanish philosopher, Magda (1989) uses Hegelian logic whereby modernity, postmodernity and transmodernity form the dialectic triad that completes a process of thesis, anti-thesis and synthesis. As expressed in her own words: ‘the third tends to preserve the defining impetus of the first yet is devoted of its underlying base: by integrating its negation the third moment reaches a type of secular closure’. In other words, transmodernism is critical of modernism and postmodernism while at the same time drawing elements from each.
In speaking about the emerging paradigm shift of transmodernity, Ghisi (1999, 2006, 2008) primarily refers to the changing underlying values in which humans make their judgments and decisions in all areas of their activities – economy, politics and everyday life. For him, transmodern way of thinking is now emerging, as our hope for a desperately needed and newly reconstructed vision, after the endless postmodern deconstruction of modernity in which intellectuals engaged for last few decades.
Rifkin (2005) very clearly describes postmodern ruins in which we find ourselves: “If post-modernist razed the ideological walls of modernity and freed the prisoners, they left them with no particular place to go. We became existential nomads, wandering through a boundaryless world full of inchoate longings in desperate search for something to be attached to and believe in. While a human spirit was freed up from old categories of thought, we are each forced to find our own paths in chaotic and fragmented world that is even more dangerous than all-encompassing one we left behind”.
According to Ghisi (2006), the very concept of transmodernity implies that the best of modernity is kept while at the same time we go beyond it. Transmodernity opposes the endless economic progress and obsession with the material wealth and instead promotes the concept of duality of life as a measure of progress.
When it comes to improving the quality of modern tourism, transmodern paradigm is emerging as one of the features that has high humanistic aspirations. The term transmodernity, according to Ateljevic (2009) was introduced in tourism for the first time in 2006 during the Annual Nordic Tourism Studies Conference in Finland. In its call the conference organizers stated “The title of this year conference ‘Visions of Transmodern Tourism’ directs the focus of the venue at the future tourism. At this point of the postmodern era, a debate on transmodernism, the return of values and critical analysis after a period of technology/driven developments. Information society has not delivered the quality of life many expected to see. The advancing climate change paints a rather bleak picture of the future. In the center of the ‘silent revolution’ are the human experience; consumption and growth through learning and self discovery rather than meritocratic performahnce, long term solutions instead of inscurity of quartal life.” (www.tourismuninet.org)

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