A new study suggests that people make choices that relies on two separate networks to do so: one that determines the overall value, the risk versus reward of individual choices and another that guides how you ultimately behave (Szalavitz, 2012). It is imperative to understand that as a consumer you have rights to make choices even if the decision is hard. Everyone needs help making decisions, there has been a time in your life where you have asked for advice or for someone’s opinion on something. These things help us make the best decision possible no matter how small or big it may be. For example, when you were in high school you might have asked your friend how a pair of shoes looked before you bought them or even test driving a car and talking to the car sales man on the details of the car. The factors that influence one’s choice are based off of the information given to them, other research and collect data. There are several different ways you can come up with deciding on something by simply asking a friend, family member or even if they may know someone on the topic. Consumers think about the type of decisions based off the support and help needed. Talking to other people who can help make a decision and discuss what is needed in order to make a choice. Some people make a written documents of the decision or the plan on the details like who will provide support, when they will provide it, and how. It is smart for the consumer to share that plan with others they work with so that the manufacture understands the intent if the other or main person is not there.